The Boy who Bakes
Bradford-born Edd grew up in a house where baking was a regular occurrence; his first memory was standing on a stool in the kitchen helping his mum to make mince pies.
He studied politics at university but quickly realised the corporate world wasn’t for him in a spell working as a debt collector for a bank. Two days after winning the first series of the hit BBC Show The Great British Bake Off in 2010 he quit his job and finally got the chance to follow his real passion in life.
After a stint at Raymond Blanc’s Michelin-starred Le Manoir restaurant in Oxfordshire, Edd moved to London and has never looked back.
He writes for several magazines and newspapers including regular features in BBC Good Food, Delicious and Waitrose Kitchen. Edd has also made regular appearances on TV including on Sunday Brunch and as resident baker on The Alan Titchmarsh Show (ITV 2014) as well as on his own Christmas special “John and Edd’s Christmas Bakes” (Food Network 2013).
His blog Theboywhobakes.co.uk has been named as one of the best UK blogs by Woman and Home Magazine and as one of the best baking blogs by Channel4.com.
Edd finds cupcakes boring.